Education
The University of Texas at Austin
Bachelor of Business Administration, Marketing
Bachelor of Science, Mechanical Engineering
May 2022 | GPA: 3.8196 | 137 hours completed
Experience
Texas Longhorns | Creative Development/Senior Student Associate
January 2019 – Current
Lead game day photography services and provide fans with live visual content across media channels
Generate top-3 social interactions by volume (cross-channel), compared to other main university athletics social accounts
Engage a digital audience of over 2 million Longhorn sports fans with multimedia content on social media and TexasSports.com

Chameleon Cold-Brew (Nestlé) | Content Creation Intern
August 2019 – January 2020
Identified and forecasted social trends based on competitor and proprietary insights to develop marketing strategy
Planned and scheduled social media content calendars and produced content formatted for each platform
Promoted brand awareness by creating photo and video content, managing digital assets and identifying brand partners

The Daily Texan I Senior Photographer
January 2018 – May 2019
Mentored and trained photo department junior staff to meet and uphold professional journalistic and newsroom standards
Contributed, curated and edited images to accompany stories for daily print publication and web upload
Wrote and edited photo captions consistent with AP style and in-house copy standards

The Daily Texan | Double Coverage Photo Editor
August 2018 – December 2018
Collaborated with Double Coverage sports and design editors to meet weekly print deadline for 12 issues of the football insert
Sourced courtesy photos from university athletic departments and facilitated photo distribution among news organizations
Certifications
The Fundamentals of Digital Marketing
Google Digital Garage
Issued Sep 2020

Inbound Marketing
HubSpot Academy
Issued Sep 2020, Expires Oct 2022
Credential ID: c3b35bb5ec4a4231896ab149548bb0b7
Additional Information
Computer Skills | SolidWorks, MATLAB, Adobe Creative Cloud, Photo Mechanic
Languages | Conversationally fluent in Mandarin Chinese, basic French
Interests | Figure skating, swimming, cycling, coffee, IKEA furniture, news podcasts, dodging mascots
Work Eligibility | Eligible to work in the U.S. with no restrictions
Project Summaries
Mater Motors | Project Lead
ME 335 (Machine Elements); Fall 2020
Collaborated through with remote team to design, analyze and build a toy car to meet time, cost and performance objectives
Simulated static load and drop tests through finite element analyses of stress, strain and displacement

Coffee & Friends: The Perfect Blend | Project Lead
MKT 324.24 (Digital Marketing); Fall 2020
Strategized a full digital campaign with email, social, SEO and influencer marketing plans for Lucky Lab Coffee Co. in Austin, TX
Remotely managed group, set checkpoints and deadlines, organized communications with company liaison and delegated tasks

The All-Nighter
ITD 11o (Introduction to Prototyping); Fall 2019
Researched consumer insights to ideate and prototype a printed scale model of a chair for campus and developed product brand
Responsible for technical aspects of SolidWorks model, including mechanisms for reclining and rotation, and materials selection

Equifax: Data Breach Scandal
BA 324 (Business Communication); Fall 2018
Summarized failures that led to Equifax's cybersecurity breach and evaluated responses in the year following the incident
Proposed preventative and remedial actions for the company to undertake to avoid a repeat crisis and repair external relations
Reverse Engineering of a Single-Speed Bicycle Drivetrain | Project Mgr.
ME 302 (Intro to Engineering Design & Graphics); Spring 2018
Determined components of mechanism responsible for translating energy to motion, materials and manufacturing processes used 
Proposed, sketched, 3-D modeled and rendered, and printed plastic prototypes of improved redesigns to original drivetrain
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